Soapbox Group logo with a big green X.

Are you an aspiring entrepreneur looking for a promising business venture with the backing of an established brand? If so, a franchise could be the perfect opportunity for you. Investing in a franchise allows you to step into a proven business model with a recognizable name, offering you a head start in the competitive world of business ownership.

A franchise is a business model in which the owner of an established brand or company (known as the franchisor) grants the rights to another individual or entity (known as the franchisee) to operate a business under the franchisor’s name, using their proven business model, products, services, and support.

The Agency Alternative

Before we dive into the steps you need to take in order to find a franchise for sale, we want to highlight an alternative for aspiring entrepreneurs, namely an agency with the Soapbox-Group. As an agent, you have more freedom in deciding how you run your business, while still receiving the support and backing of an established brand. Becoming an agent also saves you time as you don’t need to register your business for VAT, as this is handled by the Soapbox-Group. Allowing you to focus on building customer relationships that will help your business thrive. Additionally, the initial cost of an agency is substantially cheaper than franchising fees. So if you want to become an entrepreneur in the thriving corporate clothing and branding industry, start your entrepreneurial journey today with the Soapbox-Group.

Establish if a franchise is the best fit for you

We will now guide you through the process of finding a franchise for sale and help you pave the way towards your entrepreneurial dreams.

Define Your Interests and Goals

The first step in your franchise search is to identify your interests and goals. Consider what industries or sectors appeal to you the most, and envision the type of business you’d like to run. Think about your passion, skills, and experience, as these will play a vital role in your success as a franchise owner. Whether it’s the food industry, retail, healthcare, or services, there’s a franchise opportunity for almost every interest.

Establish how comfortable you are with risks

Every business has a certain amount of risk. How comfortable are you with risks? Do you feel confident enough to take on all the responsibilities that come with being a franchisee, or do you want to get involved as an agent and build a customer base first, before having to run an independent franchise?

Conduct Thorough Research

Once you have a clear idea of the industry you’re interested in, it’s time to dive into research. Make use of the vast resources available online to explore various franchising opportunities. Websites like Franchise Direct, Franchise Gator, and the International Franchise Association’s directory can be valuable sources to discover franchises for sale.

Seek Professional Advice

Navigating the world of franchising can be overwhelming, especially if you’re new to the process. Seeking advice from franchise consultants or franchise brokers can prove to be extremely beneficial. These professionals can offer insights into the current market, help you analyze franchise disclosure documents, and guide you through negotiations.

Attend Franchise Expos and Seminars

Franchise expos and seminars are excellent opportunities to meet franchisors face-to-face and learn more about their business models. These events provide an ideal platform for networking with industry experts, gaining insights into various franchise options, and understanding the expectations of franchise ownership.

Talk to Existing Franchisees

One of the most valuable sources of information is the franchisees who are already running the business you’re interested in. Reach out to them and ask about their experiences, challenges, and successes. This firsthand information will give you a realistic perspective of what to expect as a franchise owner.

Review Franchise Disclosure Documents (FDD)

Before making any commitment, carefully review the Franchise Disclosure Document provided by the franchisor. The FDD contains essential information about the franchise’s financial performance, legal obligations, fees, and other crucial details. Consider consulting with a lawyer who specializes in franchising to ensure you understand all the terms and obligations.

Assess Your Finances

Franchise ownership requires a significant financial investment, including the initial franchise fee (Usually from R250,000.00 and upward), ongoing royalties, and operational costs. Evaluate your financial situation and secure funding to support your venture. Some franchisors may offer financing options or provide guidance on securing loans.

If the initial franchise fee is more than you want to invest, consider becoming an agent first. Agencies usually have much lower initial costs and you can establish your client base first and decide later if you want to upgrade to be an independent franchisee.

Conduct Due Diligence

As you narrow down your choices, perform due diligence on the franchises you’re seriously considering. Analyze their performance, growth potential, and reputation within the industry. Look for any red flags or complaints from franchisees. This process will help you make an informed decision and minimize potential risks.

Engage a Lawyer to Review Contracts

Before signing any franchise agreements, engage a qualified lawyer experienced in franchising to review the contracts thoroughly. A lawyer can help you understand the legal implications and ensure that your rights and interests are protected.

Alternatively, you can first enter into an agency agreement, which is much simpler, and use the opportunity to see if you enjoy working in the industry and if you are satisfied with the support from the franchisor.

Make Your Decision

After completing all the necessary research and assessments, it’s time to make your final decision. Choose the franchise that aligns best with your interests, goals, and financial capacity. Embrace this exciting new chapter in your life with confidence and enthusiasm.

Agency as an alternative to franchise

As we have seen above finding a franchise for sale is not difficult, however, a franchise is not always the best course of action. This is where agencies offer an alternative for those wanting to start a business. Here are some key benefits of running an agency over owning a franchise:

Creative Freedom

As an agency owner, you have the freedom to create and innovate. You can develop your own unique brand identity, service offerings, and marketing strategies tailored to your target market. This creative control allows you to differentiate yourself from competitors and adapt quickly to changing trends.

Lower Initial Investment

Starting an agency typically requires a lower initial investment compared to purchasing a franchise. Franchises often come with significant upfront fees, royalties, and ongoing costs, while agencies can be launched with a more modest budget, making it accessible to a wider range of entrepreneurs.

No Ongoing Royalties

Unlike franchises, agency owners don’t have to pay ongoing royalties to a franchisor. Instead in many agency agreements owners only pay a percentage of their monthly turnover. This means that agencies only pay fees when there are profits, allowing for more financial freedom and flexibility.

Flexibility and Autonomy

Agency owners have full control over their business decisions. They are not bound by strict franchise rules and regulations, giving them the flexibility to make real-time adjustments and respond to market changes more efficiently.

Customized Branding and Services

Agencies have the opportunity to create a brand that resonates with their target audience and aligns with their vision. They can offer tailored services that meet the specific needs of their clients, fostering stronger relationships and customer loyalty.

Local Market Focus

Agencies can concentrate on serving their local community and establishing strong connections with clients. This localized approach often allows agencies to better understand customer preferences and offer personalized solutions.


While franchises are often associated with expansion through additional locations, agencies can scale by growing their client base, expanding services, or branching out into new markets. This scalability provides more opportunities for growth and diversification.

Easier Exit Strategy

If an agency owner decides to sell or exit the business, they typically have more flexibility in doing so compared to franchise owners. The process of transferring ownership or selling an agency is often less complicated and more straightforward.

Agile Decision Making

Agency owners can make decisions quickly without having to go through the approval processes that might exist in a franchise model. This agility enables agencies to seize opportunities and respond promptly to market demands.

Personal Fulfillment and Entrepreneurial Spirit

Running an agency allows for a greater sense of ownership and fulfilment as you build something from the ground up. It caters to the entrepreneurial spirit, enabling agency owners to be more directly involved in shaping their success.

So are you an aspiring entrepreneur looking for a new and exciting way to build your business without the limitations of a franchise? Look no further than having an agency with the Soapbox Group. Having an agency with Soapbox Group comes with the following offers:

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